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A white label product is a product or service produced by one company the producer that other companies the marketers rebrand to make it appear as if they had made it.
The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. This created a situation where certain respected or well-connected DJs would have exclusive copies of material, immediately increasing demand on certain big records.
Occasionally this term refers to records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using.