Lexicon of dating

A/B tests are commonly applied to clicked-on ad copy and landing page copy or designs to determine which version drives the more desired result.

Source: SEMPOThe discontinuance of a marketed product.

There you are, profile finally written, ready to step into a world of gorgeous singletons, and nobody warns you about the linguistic pitfalls.

When e-commerce director Alec Shaw Stewart, 54, joined a dating site for the first time many years ago, he made a classic newbie mistake.

The criterion for this decision is the same as for a new product: net present value of the product's estimated stream of future earnings, both direct and indirect.

Simplified heuristics (e.g., number of years without a profit) may be substituted for this criterion. Term used to describe when customers shop online, but fail to complete a purchase.

Text speak suggests a "don’t care" attitude and a lack of respect for the prospective match. "A picture speaks 1,000 words," says dating psychologist Madeleine Mason, who hosts Passion Smiths, workshops and seminars based on getting Britain’s lonely hearts back in the dating saddle.

Mason urges users to avoid taking blurry selfies and cautions against portrait shots featuring other people.

(A) version is normally your existing design ("control" in statistics lingo); and (B) version is the "challenger" with one copy or design element changed.

Experienced internet dater Andrew Gibson, 47, considers himself an expert at recognising the red flags.

"If the woman tries to touch all the bases, for example by saying she loves going out on the razzle, but is equally happy pottering about at home, I’m suspicious," he says.

Web designers typically recommend that important information should be included above the fold.

When a country has the capacity to produce goods at a lower cost than another country, it is said to have an absolute production advantage.

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