Dating adds

plans to add a dating service, chief executive Mark Zuckerberg said on Tuesday, marking the first time the world's largest social media network has actively tried to help people form romantic relationships.

Facebook CEO Mark Zuckerberg makes the keynote speech at F8, Facebook's developer conference, on Tuesday in San Jose, Calif.

It will be optional and will launch soon, he added, without giving a specific day.

The dating service is being built with privacy in mind, so that friends will not be able to see a person's dating profile, Zuckerberg said.

Issues over privacy still a concern The Facebook chief recently apologized that the company did not take more steps to protect users’ private information. That includes sharing private information of up to 87 million users with a British political research company.

In another security-related announcement, Zuckerberg said Facebook was building a “clear history” privacy control.

He said that currently, 1 in 3 marriages in the United States starts with an internet relationship.

The move will likely transform Facebook, with its more than 2.2 billion monthly active users, into a major competitor of Match Group, which owns and operates mobile dating app Tinder and popular dating platform Ok Cupid.

Match Group’s stock plummeted by more than 17 percent as soon as the news was announced.

Facebook is adding a dating layer to its main mobile app, CEO Mark Zuckerberg announced today during the company’s F8 developer conference keynote in San Jose, California.

The features are a long time coming for the 14-year-old social network, which has allowed users to broadcast whether they’re single or in a relationship since it first went live in February 2004.

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